INTERPUBLIC GROUPThe Interpublic Group of Companies, Inc. (IPG) is a publicly traded advertising company.IPG consists of three major networks: McCann Worldgroup, Lowe and Partners, and FCB. Its media agencies are bundled under the IPG Mediabrands entity. It also owns a number of specialty agencies, including public relations, sports marketing, talent representation, and healthcare. It is now one of the “Big Four” agency companies, alongside WPP, Publicis and Omnicom. At the Interpublic parent company, they provide strategic direction as well as centralized business services, including finance and acquisitions support, real estate expertise, legal counsel and investor relations. This allows their separate agencies and communications services companies to focus their talents and resources on their clients’ marketing and advertising challenges.FOUNDED:It was founded in the year 1930 as McCann EricksonIn the year 1961 it was renamed as INTERPUBLIC GROUPHEADQUARTERS:IPG’s headquarters are situated in New York, United StatesKEY PEOPLE-IPG’s key people are Michael l.Roth.He is the Chairman, CEO and president of IPG.PRODUCTS:At the Interpublic parent company, they provide strategic direction as well as centralized business services, including finance and acquisitions support, real estate expertise, legal counsel and investor relations. This allows their separate agencies and communications services companies to focus their talents and resources on their clients’ marketing and advertising challenges.COMPETETORS:KPI AnalyticsThe MX groupSMITH Etc.Company’s stock price: IPG (NYSE) US$ 21.35 -0.23 (-1.09%)Net income:$598EMPLOYEES:47400Market Capital:$8480MARKET SHARE: 35.38%MARKETS THEY OPERATE:Interpublic Group is modern marketing with offices over 100 countries.FINANCIAL PERFORMANCE:Part of mediabrands, the global media intelligence arm of Interpublic Group(IPG) and one of the fastest growing business within IPG.SWOT ANALYSIS OF INTERPUBLIC GROUP ALONG WITH USP, COMPETITION, STP.TAG LINE- A global leader in modern marketing solutions.USP- Has a very strong and sustainable revenue performanceS(SEGMENT)- Corporate organizationT(TARGET GROUP)- Well-established organizations in need of Marketing communications agency.P(POSITIONING)- Creating powerful emotional attachment to the brands is the speciality.SWOT ANALYSISSTRENGTHS: 1. Strong distribution all over the world2. High reputation for quality work to corporates3. High number of mergers and acquisitions for expansionWEAKNESS:1. Market share is limited due to many competitors2. Geographic penetration is also limitedOPPORTUNITY:1.Online advertising is a new source of revenue2.Adapting new strategies for market research brings in more revenuesTHREATS:1.Increasing lawsuits due to sheer negligence in preparation of ads2.Recession may hit the industry as cut is primarily on marketing budget of corporates3.Cut-throat competition offered by other players in the industry.