How Mobile Search Will help offline Retailers in India
Digital is strong way for connecting consumers with stores. A proven way to get this done is by using local inventory advertisements. These advertisements allow suppliers to provide helpful details such as whether a product is within stock at a close by store.
Man people thinks that digital platform of selling things is now overtaking the local retail shops. In a recent research has shown that the relation between that physical retail shops and digital marketing is somehow interconnected. Influence marketing & foot traffic were the resources of offline retailers before mobile & digital entered the lifestyles of individuals.
Local retailers, consider that online marketing is just for E-commerce sites. But, digital does not only drive e-commerce, it motivates them to visit into local stores.
Connecting offline retailers to mobile users
We’re living in the world of searching, where people are always searching different kinds of things. If they would like to purchase things or when they’ve a question, they turn on their smartphone. Consumers now spend over 15 hours each week exploring on their smartphone.
Effect of mobile on the shop visit
There has been a time when people would need to switch on their computers. But now, searches on the background have dropped since mobile is always in reach. It’s found that 21% of in-store purchasing in India is affected by digital and 18% is affected by mobile. When you’ve got a physical shop, then mobile search is the new threshold for your shop.
Now retailers may use their online presence-website, apps, mobile ads and search results-to assist shoppers in-store. Mobile search and advertisements results to assist shoppers instore. This consists of the integration of local information in their online presence. Geo-targeting content and advertisements helps retailers connect to buyers who may maintain close proximity with their store or already there.
Visiting shop after online searching
Most offline retailers in India are unaware of different mobile advertising techniques that they believe are just for e-commerce players. It has led them in making effective use of the internet to provide essential information to the customers. Whereas, based on study customers are very likely to attend an offline shop when they locate the shop they are looking for listed in search results. It’s found that 3 out of 4 shoppers that find local info in search results more beneficial and more likely to visit shops.
The retailers will need to understand that consumers shop digitally before visiting the shop and they should make sure they provide all the information that clients are searching for online. Therefore, retailers must have the right digital marketers since this can help to drive additional customers to visit the shops.