In the Indian
market Marico’s key strength is its extensive distribution network that reaches
out to about 1.7 million retail outlets spread across the country. The
distribution network comprises of 5 regional offices, 30 company depots and 6 consignment
sales agents that supply to 850 distributors in the urban areas and 11 super
distributors in the rural areas. The super distributors service more than 2600
stockists. Marico has a marketing and distribution alliance with Indo Nissin
Foods for Top Ramen. Marico’s manufacturing facilities are located at Jalgaon,
Saswad and Sewree in Maharashtra, Palakkad (Kerala), Ponda (Goa) and Dehradun
(Uttaranchal). It also gets its products manufactured through subcontractors.

The company has
three subsidiaries. These include Marico Bangladesh Limited that manufactures
and sells branded coconut oil in Bangladesh, Kaya Skin Care Limited that
provides skin care services and retails products and Sundari LLC, USA for
carrying on Ayurvedic skin care products business. The promoters are the
majority stakeholders in the company with 66.6 per cent share. Foreign
institutional investors own 12.1 per cent of the shares and Indian financial
institutions have 11.1 per cent share. Indian public, non-promoter corporates,
trusts and non-resident Indians hold the remaining shares.

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Over the years
Marico has progressed into a consumer focussed FMCG company in the beauty and
wellness space through 12 well-established brands. It has three business
segments – Consumer Products (comprising the consumer products business of
Marico Limited, Marico Bangladesh Limited and MBL Industries Limited), Skin
Care (services and products retailed through Kaya Skin Clinics) and Global
Ayurvedics (Sundari).

Product lines in
the Consumer Products segment include coconut oil, hair care, anti-lice
treatment, refined edible oil, fabric care, processed foods as well as its
distribution alliance with Indo Nissin Foods.The brands in this segment and
their extensions occupy leadership positions with significant market shares in
their respective product categories.The flagship brand Parachute has maintained
its market share at over 50 per cent in India in the coconut oil category. In
the skin care services segment, Kaya Skin Clinics offer US FDA approved dermatological
procedures like anti-ageing services, permanent hair reduction, face
rejuvenation, pimple removal, etc as well as beauty products. Beauty products
include skin lightening complex, under-eye gel, moisturising sunscreen and
night creme.There are 42 Kaya