Strengths:

 

·        
Visionary initiative

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·        
Solid balance sheet, returns, and incomes

·        
American Express brand picture

·        
High gross income

·        
Remarkable client benefit

·        
Had obtained “Revolution Money,” a payment
organization

·        
22,000 ATMs

·        
Brand mindfulness

·        
Prepaid item encounter

·        
Administration encounter

·        
“Closed loop” organize

·        
Complex campaign promoting advantage

 

Weakness:

 

·        
Not the same number of clients as Visa or MasterCard has

·        
Generally been a brand of avoidance

·        
Circulation channel unique in relation to the customary American
Express clients

·        
Other individuals in the organization may not purchase in

 

Opportunities:

·        
Target clients that are generally outside of the banking
framework

·        
Can conceivably expand a substantial number of clients

·        
Can assemble or accomplice

·        
Can extend American Express brand picture into another portion
of clients

 

Threats:

 

·        
Weakening American Express brand image

·        
Savage rivalry on the ascent

·        
Imitators ready to undermine cost and make esteem

·        
Adversary organizations with intends to extend forcefully

·        
visibility of  market

·        
Reaction from conventional retailer bankers

 

In view of the SWOT investigation, American Express as an
organization has a considerable measure to offer for Bank 2.0. Despite the fact
that there are a few weaknesses, the strengths appear to exceed them.
Nonetheless, there are a few dangers presented on the organization that should
be tended to before Bank 2.0 can dispatch its item.